Syiar: Jurnal Komunikasi dan Penyiaran Islam

The Role of the Syarhil Qur'an Branch in the Implementation of Dai Cadre Development

Al Kahfi — 2025-06-05

Musabaqah Tilawatil Qur’an (MTQ) is a strategic platform for youth development. However, the Syarhil Qur’an branch remains under-researched regarding its role in enhancing da’wah capacity among young people. This study aims to analyze the strategic role of Syarhil Qur’an in shaping young preachers grounded in Qur’anic values. Using a qualitative and phenomenological approach, data were collected through interviews, observations, and documentation. The findings indicate that the strategic role of Syarhil Qur’an in youth preacher development lies in its ability to integrate Qur’anic text mastery, thematic interpretation, and rhetorical skills in delivering contextual and relevant da’wah messages. The training process is carried out systematically through teamwork, in-depth understanding of verses, public speaking exercises, and the formation of Qur’anic leadership and spiritual character. The positive impact of Syarhil Qur’an optimization is reflected in increased self-confidence, critical thinking skills, and adaptability to social issues and digital developments. Recommendations for developing Syarhil Qur’an include curriculum reform based on contemporary issues, integrating digital media in training, enhancing trainer professionalism, and forming alumni communities as part of a sustainable da’wah ecosystem. Syarhil Qur’an cultivates young Qur’anic preachers who are communicative, critical, contextual, and prepared to face the challenges of modern da’wah.

The Effectiveness of Ustadz Hanan Attaki's Da'wah Sharing Time on Youtube

Ezra Muharrifah — 2025-06-24

The pandemic has accelerated digital da'wah through social media. Ustadz Hanan Attaki has utilized this opportunity with a relaxed, engaging, relevant, and easily understood style that resonates with the younger generation. This study aims to analyze the effectiveness of Ustadz Hanan Attaki’s “sharing time” da'wah activities delivered via the YouTube social media platform. It employs a qualitative approach using the Ethnographic Content Analysis (ECA) method, involving active observation, visual content analysis, and data triangulation to ensure data validity. Findings reveal that Ustadz Hanan Attaki preaches through social media and in-person events using the Mau’izah Hasanah method, including advice, good news, moral counsel, and inspirational stories. His da'wah style is relaxed, contemporary, and highly relevant to today’s youth. Through YouTube, he addresses everyday life topics using storytelling, motivational, and empathetic approaches. His messages are easily understood, emotionally impactful, and encourage introspection and spiritual connection with Allah. Positive audience responses indicate that his digital da'wah fosters spiritual and psychological engagement. Conclusion: Ustadz Hanan Attaki’s da'wah is practical and accessible, delivered in a relaxed style that appeals to young audiences and inspires through digital media.

Preaching In Marginal Spaces: Audience Reception Of Gus Miftah's Da'wah Through Stuart Hall's Encoding-Decoding Approach

Luluk Ilma Inun — 2025-06-24

The phenomenon of preaching in non-conventional spaces such as nightclubs has drawn attention because it presents a form of religious message delivery that adapts to the socio-cultural context of marginalized audiences. Gus Miftah, as a contemporary preacher, utilizes these spaces, both directly and through digital media, to convey inclusive and communicative preaching. This study aims to analyze the process of encoding da'wah messages by Gus Miftah in the video “LC Karaoke Bertanya, Gus Miftah Ngaji di Boshe” and the audience’s reception (decoding) through comments on YouTube. Using a descriptive qualitative approach and Stuart Hall’s encoding-decoding theory, data were collected through video documentation and purposive observation of comments. The results show that the da'wah messages are constructed contextually and humanistically, with a relaxed, humorous style and language familiar to nightlife workers. The analysis reveals three audience reception positions: the majority fully accept the message, a small portion critically engages with the context, and others reject the preaching method as incompatible with traditional values. These findings indicate that the audience’s cultural, social, and religious backgrounds strongly influence the response to da'wah. This study enriches the discourse on digital da'wah and emphasizes the importance of understanding the audience as active subjects in communication. Conclusion: A contextual preaching approach effectively penetrates non-conventional spaces and is widely accepted, despite resistance from conservative and critical audiences.

Representation of the Exploitation of Women in Religious Institutions in the Film “Maharaj”

Sindi Artika — 2025-06-24

The exploitation of women within religious institutions is driven by patriarchy and the manipulation of religion, resulting in sexual violence, discrimination, and systemic gender injustice. This study discusses the film Maharaj as a medium that reveals the exploitation of women and critiques patriarchal religious institutions. This research uses a qualitative descriptive method with semiotic analysis. Data collection was carried out through observation and documentation. Triangulation of techniques and time was used to ensure data validity. Research findings show that the film Maharaj reveals the exploitation of women in religious institutions through visual symbolism, body gestures, and rituals such as Charan Seva, which reflect patriarchal and spiritual domination legitimized by culture. The representation of submissive and silent women becomes a marker of systemic oppression. A cultural feminist approach is used to highlight the courage of women to resist this structure. The spiral of silence theory explains the victims’ silence as a result of social and religious stigma. Karsandas Mulji appears as a symbol of resistance, opening space for discourse through media. This film acts as a form of social criticism that calls for critical awareness, justice, and gender equality. Conclusion: The film highlights the exploitation of women in religion and presents resistance as a form of social critique for gender equality.

Organizational Communication Strategy in Reporting Ramadan Coverage (Jelang Berbuka) and Breaking News of the Sidang Isbat For 1 Syawal 1446 H

Anisah Humairah — 2025-06-24

Television remains in demand thanks to its broad reach, diverse programming, and creative, collaborative production teams, supported by digital transformation to maintain broadcast quality and interactivity. This study examines the communication strategies of production teams in broadcasting Ramadan news and breaking news of the Sidang Isbat (Islamic council meeting to determine the start of Ramadan), focusing on the challenges of airing religious and public-value content. The research uses a qualitative case study approach, with interviews, observation, and documentation as data collection techniques. Data was processed through condensation, presentation, and conclusion drawing. Research findings show that TVOne's communication strategy involves cross-division coordination, the development of religious-commercial content, multiplatform usage, and a deep understanding of the Ramadan audience’s characteristics to deliver accurate, relevant, peaceful, and professional information across various broadcast channels. TVOne's Sidang Isbat Breaking News emphasizes accuracy, neutrality, and intensive cross-team coordination, delivering information based on scientific and religious data, and is broadcast live with multiplatform support for broad reach. The Jelang Berbuka (Before Iftar) program combines religious and commercial content, managed by a religious team, structured with empathetic narratives, aired on TV and digital platforms, and developed through intensive coordination and audience evaluation. Conclusion: TVOne’s communication strategy emphasizes cross-division coordination, broadcast flexibility, team collaboration, digital evaluation, and the application of the 6C principles for the success of high public-value and religious programs.

Interpersonal Communication of Islamic Religious Education Teachers in Improving Students' Learning Ability

Nabilah Ramadhani — 2025-06-24

Effective interpersonal communication by teachers supports learning through empathetic, argumentative, and ethical verbal and nonverbal approaches, building students’ motivation, trust, and engagement in an inclusive learning environment. This study aims to understand the interpersonal communication of Islamic Religious Education teachers in establishing positive relationships to support students' academic success. This research uses a qualitative descriptive approach with a case study design to explore interpersonal communication between Islamic Education teachers and students through participatory observation, in-depth interviews, and documentation. Data were analyzed using the Miles, Huberman, and Saldana method, which includes data reduction, presentation, and conclusion drawing. Data validity was maintained through source and method triangulation, member checking, and peer discussions. The results indicate that teachers’ interpersonal communication strategies involve a harmonious blend of verbal and nonverbal communication. Teachers deliver material through lectures, advice, and praise, while reinforcing messages with facial expressions and gestures. Values such as empathy, openness, support, positive attitudes, and equality form the foundation for building strong emotional connections with students. Supporting factors such as extended learning time and school programs also strengthen communication. Despite challenges like large class sizes and negative student perceptions, adaptive and empathetic strategies successfully create a positive and inclusive learning atmosphere. Conclusion: The interpersonal communication strategies of teachers enhance learning through verbal and nonverbal approaches that foster closeness, participation, and a positive atmosphere.

The Influence of Da'wah Messages on the Ustadz Adi Hidayat Official YouTube Account on Students' Religious Behavior

M. Fadhli — 2025-06-27

The phenomenon of the development of digital da'wah through YouTube has become an effective means of conveying Islamic values to the younger generation, where university students play a strategic role in critically and objectively assessing the effectiveness of online da'wah. This study examines the influence of da'wah messages delivered through the Ustadz Adi Hidayat Official YouTube channel on the religious behavior of students at the Universitas Islam Negeri Sumatera Utara Medan. This research employs a quantitative method with a correlational approach. Data were collected through questionnaires distributed to 100 students selected using purposive sampling. The validity and reliability of the research instruments were tested using SPSS software. Hypothesis testing was conducted using simple linear regression, specifically the t-test. The results show a significant positive influence of the da'wah messages on the Ustadz Adi Hidayat Official YouTube channel on students' religious behavior. The coefficient of determination (R²) of 0.435 indicates that 43.5% of the students' religious behavior can be explained by the da'wah message variable. The significance value of 0.000 (< 0.05) indicates the relationship is statistically significant. Conclusion: The digital da'wah content on the official YouTube channel of the Ustadz Adi Hidayat significantly contributes to increasing students' religiosity.

The Da'wah Strategy of the Prosperous Justice Party in Instilling Islamic Political Values in South Jakarta

Hilmi Aziz — 2025-06-27

The practices of money politics, identity misuse, and political apathy reflect deviations from Islamic political values. Therefore, the Prosperous Justice Party implements a da'wah strategy in South Jakarta. This study aims to analyze the da'wah strategy of the Prosperous Justice Party in instilling Islamic political values and to identify the supporting and inhibiting factors in South Jakarta. This research uses a case study method with interviews, observation, and documentation to collect data. Data processing involves condensation, data presentation, and conclusion drawing, followed by triangulation and confirmability to ensure data validity. Findings: The da'wah strategy of the Prosperous Justice Party is implemented through free health check-up services, the sale of low-cost necessities, and the building of relationships with religious leaders, organizations, and Islamic institutions. Meanwhile, the Member Development Unit demonstrates a rational da'wah strategy through a structured, focused cadre system and learning process. Inhibiting factors of the da'wah strategy include limited operational funds, a community that tends to be pragmatic and opportunistic, and the spread of false information. Supporting factors include the ownership of their building, the active role of the Member Development Unit, and support from religious leaders, organizations, and Islamic institutions. Conclusion: The da'wah conducted by the Prosperous Justice Party employs sentimental, rational, and sensory strategies through social programs and institutional relations to instill Islamic political values in society.

The Experience of Transcendental Communication in Tahajud Prayer Among TikTok User @dynsonlyy

Syaifuddin Syaifuddin — 2025-06-27

The digital era transforms religious practices such as Tahajud prayer into a spiritual experience publicly shared and reinterpreted through social media, creating a new reality of transcendental communication within digital spaces. This study aims to understand the meaning of transcendental communication in Tahajud prayer shared by the TikTok user @dynsonlyy through virtual ethnographic analysis of comments and digital interactions. This research employs mixed methods with a sequential explanatory design, combining virtual ethnography, descriptive quantitative analysis, netnography, methodological triangulation, and data visualization to understand transcendental communication comprehensively. Research findings: The study reveals that transcendental communication through Tahajud prayer on TikTok is personal, collective, and significantly impactful. From 309 analyzed comments, 88 experiences related to sustenance (rezeki), 63 to inner peace, 52 to education issues, 46 to finance, 41 to family, and 40 to work were identified. One hundred fifty-six comments contained prayer requests, 96 reflected emotional transformation, and 29 noted mystical experiences. TikTok functions as a sacred digital space, enabling authentic spiritual expression and forming a networked religious community, strengthening religious identity while serving as a medium for collective coping and spiritual transformation in the digital era. Conclusion: Transcendental communication in Tahajud prayer on TikTok evolves into digital communal spirituality, dominated by prayer requests and sustenance outcomes, demonstrating real psychological and material effects.

Interpersonal Communication Of Madrasah Aliyah Teachers In Overcoming Students’ Anxiety In Facing University Entrance Selection

Sallima Zarli Lubis — 2025-06-27

Teachers' interpersonal communication plays an important role in guiding madrasah students to face the pressure of college selection by reducing anxiety through constructive, ethical, supportive, and emotional interactions. This research aims to formulate a systematic and contextual approach to understand the role of teachers' interpersonal communication in overcoming the anxiety of madrasah students facing college selection. This study uses a qualitative approach of case studies with data collection techniques through interviews, observations, documentation, purposive selection of informants, data analysis, data condensation, categorization, theme drawing, and validation through triangulation and member check. The results showed that teachers used linear, interactive, and transactional communication models as well as verbal, nonverbal, and Islamic communication value strategies to help students manage anxiety in facing public university selection. There are collaborative efforts, such as communication with parents, self-motivation, and information searching, as well as obstacles in the form of bad moods and incompatibility of academic choices with students' abilities. Conclusions: transactional communication, verbal-nonverbal strategies, Islamic principles, and religious practices effectively manage students' anxiety through dynamic dialogue, collaborative approaches, and personalized communication in an Islamic educational environment.

Analysis of the Islamic Broadcasting Communication Strategy of the Tourism and Culture Office of Langkat Regency in the Development of Tangkahan Nature Tourism

Amalia Andari — 2025-06-27

Indonesia possesses abundant natural and cultural resources supporting sustainable tourism development, including Tangkahan ecotourism and Halal tourism, which require an integrated communication strategy and community participation. This study examines the implementation of the communication strategy by the Langkat Tourism Office through the theories of Communication Strategy and Integrated Marketing Communications (IMC) to enhance the attractiveness of Tangkahan and raise public awareness of sustainable tourism. This research employs a qualitative case study method with data collection techniques including interviews, observations, and documentation, analyzed through data condensation, data presentation, and conclusion drawing. The data validity is tested using source and technique triangulation. The results indicate that the communication strategy in developing Tangkahan tourism applies the 4A 1P approach, digital promotion, service improvement, and environmental education to strengthen the destination’s competitiveness and support sustainable tourism. The natural beauty, interaction with elephants, and the use of social media are major strengths. However, challenges such as difficult access, geographical conditions, and weather present obstacles, necessitating adaptive, community-based strategies. Positive impacts of this ecotourism include increased community income, job creation, and growing awareness of cultural and environmental preservation. Community involvement in interactions with tourists also reinforces local identity and fosters inclusive and sustainable tourism development. In conclusion, the integrated Islamic communication strategy has successfully developed ecotourism, enhanced the economy, preserved culture, and encouraged community participation in sustainable tourism development.

An Analysis of the Relationship Between Ritual Worship Intensity (Ibadah Mahdah) and Consumer Preferences for Halal-Certified Products

Bambang Saiful Ma'arif — 2025-06-28

This persuasive communication study examines the relationship between levels of religiosity and preferences for halal products within the context of evolving contemporary communication. The research highlights the interconnection between religiosity, persuasive da’wah communication, and public tendencies in selecting and consuming halal-certified products. This study employs a quantitative methodology using proportional sampling techniques, involving 120 respondents, and is analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the validity, reliability, and structural model hypotheses. Findings indicate that 78.9% of respondents perform obligatory prayers (shalat fardhu) very frequently, 88.9% fast during Ramadan regularly, and 55% rarely read the Qur’an. The total score of ritual worship (ibadah mahdah) reached 2,071 out of a maximum of 2,725, reflecting a high level of religiosity. The Likelihood Ratio test reveals a significant relationship between obligatory prayer and both the rationale for choosing halal products (p = 0.0054) and the ability to verify halal status (p = 0.0199). Observing obligatory fasting shows significant correlation with halal product preferences (p = 0.0037) and the boycott of Israeli products (p = 0.0196). Voluntary fasting is significantly related to the duration of halal product usage (p = 0.0020) and halal verification (p = 0.0295). Conclusion: A high level of ritual worship (ibadah mahdah) significantly influences preferences for halal products, reinforcing religious awareness and conscientious consumption in accordance with Islamic teachings.

Implementation of Communication Strategies by Traditional Market Traders Based on Islamic Broadcasting Values to Enhance Interaction with Buyers

Silvani Tiara Afrianda — 2025-06-28

Effective communication by traditional market traders strengthens social relationships, maintains buyer loyalty, reflects Islamic values, and serves as an adaptive strategy to face challenges from the modern and digital market. This study aims to analyze the communication strategies of traditional market traders based on Islamic broadcasting values and their influence on socio-economic interaction and buyer loyalty within a socio-cultural context. This research employs a qualitative case study approach with data collection techniques including participatory observation, in-depth interviews, and documentation, analyzed using thematic analysis. The findings indicate that traditional market traders' verbal and nonverbal communication strategies reflect Islamic broadcasting values, strengthen socio-economic relationships, build trust, and enhance buyer loyalty through friendly, ethical, and empathetic approaches. The socio-cultural context plays a crucial role in the communication strategies of traditional market traders, encouraging harmonious cross-cultural adaptation and reinforcing interactions based on Islamic values such as empathy, tolerance, and muamalah ethics (Islamic commercial ethics). Communication strategies grounded in Islamic values, such as friendliness, empathy, and ethics, prove effective in increasing buyer loyalty through emotional bonding, trust, and warm, humane shopping experiences in traditional markets. In conclusion, communication strategies based on Islamic values enhance socio-economic interactions, build loyalty, and adapt culture within multiethnic traditional markets.

TikTok Social Media Literacy in Verifying the Dissemination of Hoax News among University Students

Paradia Kristanti Dewi — 2025-06-29

The ability to exercise media literacy is essential for filtering digital information, preventing the spread of hoaxes, and protecting the public from disinformation in the era of social media. This study explores how Islamic Communication and Broadcasting Program students, Faculty of Da'wah and Communication, Universitas Islam Negeri Sumatera Utara (class of 2021) apply media literacy in filtering information from the TikTok platform. This research employs a qualitative descriptive method, with five students as subjects, utilising interviews, observation, and data analysis based on the framework of Huberman and Miles. The findings indicate that students demonstrate varying levels of media literacy when verifying information on TikTok. While some can critically evaluate and filter content, many still consume and accept information without verification. TikTok's algorithm prioritises viral content and accelerates the spread of hoaxes, especially when the content is visually engaging. The lack of digital literacy education, social influence, and limited training in information verification further exacerbate the issue. Students tend to verify information only when it is perceived as personally relevant. Therefore, enhancing media literacy is crucial to enable students to be more critical, selective, and responsible in accessing and disseminating information. Conclusion: The students' media literacy level is moderate, playing a role in evaluating, producing content, and verifying information on social media.

Analysis of Religious Moderation in Ustadz Adi Hidayat's YouTube Content

Vania Daffa Yusriyah Daulay — 2025-08-24

Digital media, especially YouTube, has become an effective platform for Islamic preaching (dakwah) to convey religious messages in a moderate, interactive, and contextual manner in the global digital era. This study aims to analyze the content of dakwah messages concerning religious moderation in the sermons of Ustadz Adi Hidayat. This research employs a qualitative approach using content analysis techniques. The methodology involves documenting sermon videos, transcribing the dakwah content, recording metadata, and analyzing the data based on religious moderation, including wasathiyah (moderation), justice, tolerance, and anti-extremism. The findings indicate that Ustadz Adi Hidayat’s sermons on YouTube contain 27 quotations reflecting the values of religious moderation per the official indicators of the Indonesian Ministry of Religious Affairs. The dominant value that emerges is the balance between the relationship with God and fellow human beings (habluminallah–habluminannas), followed by tolerance, anti-violence, and social ethics. The dakwah messages are conveyed contextually and persuasively, integrating Islamic teachings with the social realities of Indonesia. These sermons emphasize the importance of moderation in religious practice and demonstrate the effectiveness of digital media in disseminating peaceful, tolerant, and balanced Islamic values in the post-modern era. This study concludes that Ustadz Adi Hidayat’s sermons on YouTube predominantly communicate the values of religious moderation in a balanced and relevant manner, consistent with the official concept endorsed by the Indonesian Ministry of Religious Affairs.

Mandailing and Javanese Cultural Communication in Preserving Interethnic Harmony in Tanjung Ale from an Islamic Perspective

Masnawari Harahap — 2025-09-10

Tanjung Ale Village reflects the harmony between the Mandailing and Javanese ethnic groups through intercultural communication grounded in Islamic values, local customs, and traditions, which collectively strengthen the social cohesion of the local community. This study aims to analyze the role of intercultural communication between the Mandailing and Javanese communities in maintaining social harmony in Tanjung Ale Village, with Islamic values serving as the primary foundation. As a multicultural society inhabited by two major ethnic groups, intercultural communication is a crucial element in preserving social harmony. This research employs a descriptive qualitative approach, utilizing observation, interviews, documentation, and triangulation methods. Data analysis is conducted through data reduction, data presentation, and conclusion drawing. Both verbal and non-verbal communication in Mandailing and Javanese traditions reflect values of togetherness, respect, and spirituality. The integration of cultural symbols, deliberative consensus (musyawarah), and Islamic values reinforces interethnic harmony through traditional wedding ceremonies. Islamic teachings influence community attitudes by promoting values of tolerance, respect, and brotherhood. Practices of religious moderation and intercultural communication strengthen social cohesion, encouraging mutual cooperation, open dialogue, and the preservation of harmony amid cultural diversity. Islamic teachings recognize ethnic diversity as a blessing from God and emphasize the importance of unity while avoiding division. Intercultural communication and fair conflict resolution are regarded as forms of religious devotion that contribute to social harmony and communal well-being. Conclusion: The intercultural communication between the Mandailing and Javanese, when integrated with Islamic values, reinforces tolerance, brotherhood, and religious moderation, thereby fostering sustainable social harmony and cohesion.

Local Wisdom-Based Public Relations Model in Building the Image of the Islamic Communication and Broadcasting Study Program

Akhmad Saoqillah — 2025-09-19

The Public Relations strategy in the Islamic Communication and Broadcasting Study Program still relies on conventional approaches, rendering it less contextual and incapable of fostering strong emotional connections with stakeholders. This study aims to analyse a local wisdom-based public relations model implemented to build a positive image of the Islamic Communication and Broadcasting Study Program. The research methodology employs a qualitative approach using a case study method, with data collection techniques including in-depth interviews, participatory observation, and documentation. Data analysis was conducted through thematic analysis and triangulation methods. The results indicate that local wisdom holds significant potential to be integrated into the Public Relations strategy of the Islamic Communication and Broadcasting Study Program at Institut Ummul Quro Bogor to cultivate a positive image relevant to the surrounding community. Currently, the study program has not optimally utilised local cultural elements such as traditional arts, regional languages, and the involvement of community leaders in public communication activities. Digital strategies remain confined to the internal campus environment. This study finds that a local wisdom-based Public Relations model can serve as a strategic approach to enhance public trust, academic appeal, and the cultural identity of the study program. In conclusion, a Public Relations strategy grounded in local wisdom is effective in building image, strengthening community closeness, and supporting the relevance of Islamic communication within both local and global contexts.

Content Analysis of Gerindra's Tiktok as a Political Communication Medium For Students of the Faculty of Dakwah and Communication

Abdul Rahman — 2025-09-20

There is a lack of research on using TikTok by political parties in Indonesia, particularly regarding its impact on university students' political perceptions and participation as the young voter generation. This study analyses the political communication strategies employed by the Gerindra Party through the TikTok platform and its influence on the political perceptions of students at the Faculty of Dakwah and Communication, State Islamic University of North Sumatra. Employing a qualitative case study approach, the research utilises content analysis of Gerindra's TikTok videos and in-depth interviews with students, applying data triangulation to comprehensively understand digital political communication and its effects. The findings indicate that the Gerindra Party employs diverse political communication strategies on TikTok, including informative, persuasive, entertaining, and responsive content to engage a young audience. Prabowo Subianto, as the principal figure, prominently features in the content, with videos lasting 30-60 seconds being the most effective in increasing engagement, averaging 1.2 million views. Content showcasing informal moments of political figures elicited higher responses than formal content. However, TikTok presents limitations in delivering in-depth political issues, and the study also found low digital literacy among students in verifying information. These findings highlight the effectiveness and challenges of digital political communication via TikTok. The study concludes that it is essential to integrate digital citizenship education in higher education institutions to enable students to analyse political content critically, and political parties should develop effective multi-platform communication strategies