The Influence of Da'wah Messages on the Ustadz Adi Hidayat Official YouTube Account on Students' Religious Behavior
DOI:
https://doi.org/10.54150/syiar.v5i1.637Keywords:
Digital da'wah, YouTube, Ustadz Adi Hidayat, Religious Behavior, StudentsAbstract
The phenomenon of the development of digital da'wah through YouTube has become an effective means of conveying Islamic values to the younger generation, where university students play a strategic role in critically and objectively assessing the effectiveness of online da'wah. This study examines the influence of da'wah messages delivered through the Ustadz Adi Hidayat Official YouTube channel on the religious behavior of students at the Universitas Islam Negeri Sumatera Utara Medan. This research employs a quantitative method with a correlational approach. Data were collected through questionnaires distributed to 100 students selected using purposive sampling. The validity and reliability of the research instruments were tested using SPSS software. Hypothesis testing was conducted using simple linear regression, specifically the t-test. The results show a significant positive influence of the da'wah messages on the Ustadz Adi Hidayat Official YouTube channel on students' religious behavior. The coefficient of determination (R²) of 0.435 indicates that 43.5% of the students' religious behavior can be explained by the da'wah message variable. The significance value of 0.000 (< 0.05) indicates the relationship is statistically significant. Conclusion: The digital da'wah content on the official YouTube channel of the Ustadz Adi Hidayat significantly contributes to increasing students' religiosity.
References
Abdullah, F. (2017). Elements of emotional and spiritual intelligence in Mohammad Natsir's approach of da'wah. Intellectual Discourse, 25(1), 57–77.
Abdullah. (2019). Ilmu dakwah: Kajian ontologi, epistemologi, aksiologi dan aplikasi dakwah. Depok: Rajawali Pers.
Abusharif, I. N. (2024). Discussion and debate forum: Religious knowledge production and digital affordances. Journal of Islamic and Muslim Studies, 9(1), 108–114. https://doi.org/10.2979/jims.00030
Aini, Z., & Don, A. G. (2022). The implementation of communication skills in da'wah. Hamdard Islamicus, 45(1), 81–102.
Aisyah, D. (2022). Pesan dakwah dalam YouTube Adi Hidayat Official episode Menjawab Argumen Semua Agama[Skripsi, UIN Walisongo]. UIN Walisongo Repository.
Alfatih, A. (2021). Cara mudah kerjakan penelitian metode kuantitatif eksplanatif (confirmatory) 2 variabel: X dan Y. Palembang: Unsri Press.
Ashaari, M. F., Rasit, R. M., Mokhtar, M. I., Kawangit, R. M., & Nasir, B. M. (2015). The improvement of teaching and learning in the course “Da’wah production in electronic media” through scripts and hosting. Turkish Online Journal of Educational Technology, 2015, 666–672.
Ayub, M. S., Razak, A. Q. A., Suyurno, S. S., Ramlan, A. F., & Mansor, N. H. (2017). Film elements from the Islamic perspective. Advanced Science Letters, 23(8), 7473–7476. https://doi.org/10.1166/asl.2017.9501
Bahroni. (2018). Analisis wacana retorika dakwah K.H. Muhammad Arifin Ilham. INJECT (Interdisciplinary Journal of Communication), 42.
Baidowi, A., & Salehudin, M. (2021). Strategi dakwah di era new normal. Muttaqien: Indonesian Journal of Multidisciplinary Islamic Studies, 2(1), 58–74.
Bambang Suryadi, & Hayat, B. (2021). Religiusitas: Konsep, pengukuran, dan implementasi di Indonesia. Jakarta: Bibliosmia Karya Indonesia.
Bolkan, S. (2016). The importance of instructor clarity and its effect on student learning: Facilitating elaboration by reducing cognitive load. Communication Reports, 29(3), 152–162. https://doi.org/10.1080/08934215.2015.1067708
Campbell, J. A., Shaw, S. N., Mainsbridge, C., Taylor, B. V., & Claflin, S. B. (2022). An exploratory study regarding communication facilitators and barriers reported by a cohort of multiple sclerosis (MS) community members from the international massive open online course ‘Understanding MS’. Multiple Sclerosis and Related Disorders, 59, 103473. https://doi.org/10.1016/j.msard.2021.103473
Cooper, M. M. (2017). Exploding the myth of transparent communication of information. In Resources in technical communication: Outcomes and approaches (pp. 309–329). Routledge. https://doi.org/10.4324/9781315223803-24
Craycraft, N., Kriegel, Z., Tanenhaus, M. K., & Roche, J. (2016). Tit-for-tat: Effects of feedback and speaker reliability on listener comprehension effort. In Proceedings of the 38th Annual Meeting of the Cognitive Science Society (pp. 2783–2788).
Creswell, J. W. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). Los Angeles: SAGE Publications.
Dewi, I. K. (2019). Intensitas menonton ceramah Ustadz Adi Hidayat melalui YouTube terhadap pemahaman keagamaan penonton pada channel "Adi Hidayat Official" [Skripsi, UIN Syarif Hidayatullah]. UIN Syarif Hidayatullah Jakarta Repository.
Fadilah, F. (2024). Pengaruh konten dakwah akun Instagram @adihidayatofficial terhadap perilaku keagamaan mahasiswa Ilmu Komunikasi UIN Suska Riau angkatan 2022 [Skripsi, UIN Suska Riau]. UIN Suska Riau Repository.
Handayani, M. (2023). Sosialisasi dan pengenalan aplikasi pengolahan data SPSS pada mahasiswa administrasi kesehatan Fakultas Ilmu Keolahragaan dan Kesehatan. JIPM: Jurnal Informasi Pengabdian Masyarakat, 25.
Haq, T., & Isa, N. A. N. M. (2024). From combating religious blasphemy to promoting peace: Reflections on the role of Islamic da’wah and law in Indonesia's pluralistic society. International Journal of Law and Society, 3(2), 90–109. https://doi.org/10.59683/ijls.v3i2.95
Hasanah, U., Anam, K., & Muassomah, M. (2024). Modernising tradition: Reinforcing ASWAJA al-Nahdhiyah authority among millennials in Indonesia. HTS Teologiese Studies / Theological Studies, 80(1), a9425. https://doi.org/10.4102/hts.v80i1.9425
Hecht, M., Plohl, N., Veckalov, B., Stuhlreyer, J. P., Ruggeri, K., & Van Der Linden, S. (2021). Communications and behavioral economics. In Psychology and behavioral economics: Applications for public policy (pp. 180–200). Routledge. https://doi.org/10.4324/9781003181873-9
Hidayah, A. R. (2021). Theorization the use of podcasts as an alternative medium of da'wah and its impact on the audience: The case of Indonesia. Pertanika Journal of Social Sciences and Humanities, 29(4), 2635–2651. https://doi.org/10.47836/pjssh.29.4.29
Hidayat, A. A., Nugroho, C., Sadono, S., & Nastain, M. (2024). Deradicalization communication model through preaching in the province of Yala South Thailand. Asian Journal of Communication, 34(3), 367–380. https://doi.org/10.1080/01292986.2023.2260391
Hommes, R. E., Borash, A. I., Hartwig, K., & DeGracia, D. (2018). American sign language interpreters’ perceptions of barriers to healthcare communication in deaf and hard of hearing patients. Journal of Community Health, 43(5), 956–961. https://doi.org/10.1007/s10900-018-0511-3
Jakfar, T. M., Bakry, N., Andy, S., & Habibi, M. M. Z. (2023). The struggle between Salafi scholars and Islamic boarding school scholars: The controversy over the practice of fiqh hadith in Aceh and North Sumatra, Indonesia. Jurnal Ilmiah Islam Futura, 23(2), 88–109. https://doi.org/10.22373/jiif.v23i1.17733
Machali, I. (2021). Metode penelitian kuantitatif: Panduan praktis merencanakan, melaksanakan dan analisis dalam penelitian kuantitatif. Yogyakarta: Fakultas Ilmu Tarbiyah dan Keguruan UIN Sunan Kalijaga.
Nan, A. H., Saleh, S. F. Z., Mokti, S. A., Mohd, S., & Ab Latif, S. N. (2024). The application of the thematic hadith method in the construction of da’wah messages. Global Journal Al-Thaqafah, 14(2), 206–216. https://doi.org/10.7187/GJAT122024-14
Nurliah, & Juwita, R. (2023). Streamlining religiotaiment: The influence of da’wah content in digital space on the life of the Samarinda Muslim community in Indonesia. Manchester Journal of Transnational Islamic Law and Practice, 19(3), 128–137.
Phillips, J., Carter, K. M., & Roumpi, D. (2024). Clarity, conciseness, and consistency are the keys to effective communication. In Principles of organizational behavior: The handbook of evidence-based management (3rd ed., pp. 429–442). Wiley. https://doi.org/10.1002/9781394320769.ch21
Popescu, E., & Popescu, T. (2019). Nonverbal communication in job interviews: A case study on local organisations. In Proceedings of the 11th International Conference on Electronics, Computers and Artificial Intelligence (ECAI). IEEE. https://doi.org/10.1109/ECAI46879.2019.9042010
Prabowo, N. A., Che Pee, A. N. C. H., & Ahmad, I. (2024). Investigating Technology Acceptance Model (TAM) for E-Da’wah: A systematic literature review. In E3S Web of Conferences, 500, Article 01012. https://doi.org/10.1051/e3sconf/202450001012
Putri, F. A. (2024). Metode penafsiran Alquran Ustadz Adi Hidayat dalam channel YouTube Adi Hidayat Official [Skripsi, UIN Ar-Raniry]. UIN Ar-Raniry Banda Aceh Repository.
Qodarudin, A. (2019). Pengantar ilmu dakwah. CV. Penerbit Qiara Media.
Rahmawati, P., Muchammadun, A’yun, A. Q., & Firdaus, M. Z. (2024). Sosio-religious aspects of the Sasak community in reading a Puspakarma manuscript: Islamic community development perspective. Ulumuna, 28(2), 710–737. https://doi.org/10.20414/ujis.v28i2.737
Raya, M. K. F. (2024). Digital religion: The packaging and persuasion of celebrity preachers in contemporary Indonesia. Journal for the Study of Religions and Ideologies, 23(67), 80–94.
Raya, M. K. F. (2025). Digital Islam: New space for authority and religious commodification among Islamic preachers in contemporary Indonesia. Contemporary Islam, 19(1), 161–194. https://doi.org/10.1007/s11562-024-00570-z
Rika, R. Y. S. (2024). Retorika dakwah Ustadz Adi Hidayat dalam akun YouTube (Diploma thesis, UIN Raden Intan Lampung). UIN Raden Intan Repository. https://repository.radenintan.ac.id/32720/
Rizky, H. (2024). Pengaruh konten media podcast dalam meningkatkan kesadaran agama pengikut akun Spotify Ustadz Adi Hidayat [Skripsi, UIN Syarif Hidayatullah]. UIN Syarif Hidayatullah Jakarta Repository.
Rozi, P. (2023). Pemanfaatan YouTube dalam berdakwah (Studi kasus metode dakwah Habib Ali Zaenal Abidin) [Skripsi, UIN Suska Riau].
Ruxton, C. H. S., Ruani, M. A., & Evans, C. E. L. (2023). Promoting and disseminating consistent and effective nutrition messages: Challenges and opportunities. Proceedings of the Nutrition Society, 82(3), 394–405. https://doi.org/10.1017/S0029665123000022
Salam-Salmaoui, R., Hassan, S., & Salam, S. (2025). Virtual madrasas: Digital governmentality and the shaping of Islamic subjectivity in Pakistan. Journal of Media and Religion, 24(2), 49–71. https://doi.org/10.1080/15348423.2025.2468455
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill-building approach (7th ed.). West Sussex: Wiley.
Setiawan, A. (2022). Polemic and reasons for reusing wayang and gamelan as a medium for contemporary preaching Islam religion in Central Java, Indonesia. Harmonia: Journal of Arts Research and Education, 22(2), 254–267. https://doi.org/10.15294/harmonia.v22i2.37525
Shabna, D., et al. (2024). Analisis metode dakwah Ustadz Adi Hidayat dalam tayangan yang berjudul "Mengapa doa kita tidak diijabah oleh Allah". Journal of Islamic Studies, 114–115.
Sholihah, R. A., & Rohmatulloh, D. M. (2023). ‘Morning slaps’ da’wah: A study on @taqy_malik Instagram account registers. Intellectual Discourse, 31(2), 551–574. https://doi.org/10.31436/id.v31i2.1914
Sikumbang, A. T., Dalimunthe, M. A., Kholil, S., & Nasution, N. F. (2024). Digital da'wah: Indonesian ulema in the discourse of theology. Pharos Journal of Theology, 105(1), 1–14. https://doi.org/10.46222/pharosjot.1051
Sikumbang, A. T., Dalimunthe, M. A., Kholil, S., & Nasution, N. F. (2024). Digital da'wah Indonesia ulema in the discourse of theology. Pharos Journal of Theology, 105(1), 1–14. https://doi.org/10.46222/pharosjot.1051
Sugiyono. (2018). Metode penelitian kuantitatif, kualitatif dan R&D. Bandung: Alfabeta.
Usman, U., Amirsyah, A., & Siagian, H. F. (2024). University students’ engagement with ulamas’ political messages on social media. Jurnal Komunikasi: Malaysian Journal of Communication, 40(2), 310–327. https://doi.org/10.17576/JKMJC-2024-4002-18
Yunus, M. (1973). Kamus Arab Indonesia. Jakarta: Yayasan Penyelenggara dan Penerjemah/Penafsir Al-Qur'an.
Zafri, N. D. B., Opir, H. B., & Binti Yahaya, A. M. (2023). Interactive preaching towards youth through social media [Dakwah interaktif terhadap golongan belia melalui media sosial]. Journal of Fatwa Management and Research, 28(2), 54–69. https://doi.org/10.33102/jfatwa.vol28no2.528
Zohdi, A. M., Al-Hafdi, F. S., & Alhalafawy, W. S. (2024). The role of digital platforms in studying the Holy Qur’an: A case study based on the voices of students from diverse cultures at the Prophet’s Mosque. Journal of Ecohumanism, 3(7), 3050–3062. https://doi.org/10.62754/joe.v3i7.4440
Zuhriyah, L. F., & Rohimah, A. (2024). Domination of public sphere and reputation of preacher in social media. Journal of Indonesian Islam, 18(1), 69–97. https://doi.org/10.15642/JIIS.2024.18.1.69-97
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 M. Fadhli, Nashrillah
This work is licensed under a Creative Commons Attribution 4.0 International License.
