The Effectiveness of Ustadz Hanan Attaki's Da'wah Sharing Time on Youtube
DOI:
https://doi.org/10.54150/syiar.v5i1.642Keywords:
Da'wah Effectiveness, Social Media, YouTubeAbstract
The pandemic has accelerated digital da'wah through social media. Ustadz Hanan Attaki has utilized this opportunity with a relaxed, engaging, relevant, and easily understood style that resonates with the younger generation. This study aims to analyze the effectiveness of Ustadz Hanan Attaki’s “sharing time” da'wah activities delivered via the YouTube social media platform. It employs a qualitative approach using the Ethnographic Content Analysis (ECA) method, involving active observation, visual content analysis, and data triangulation to ensure data validity. Findings reveal that Ustadz Hanan Attaki preaches through social media and in-person events using the Mau’izah Hasanah method, including advice, good news, moral counsel, and inspirational stories. His da'wah style is relaxed, contemporary, and highly relevant to today’s youth. Through YouTube, he addresses everyday life topics using storytelling, motivational, and empathetic approaches. His messages are easily understood, emotionally impactful, and encourage introspection and spiritual connection with Allah. Positive audience responses indicate that his digital da'wah fosters spiritual and psychological engagement. Conclusion: Ustadz Hanan Attaki’s da'wah is practical and accessible, delivered in a relaxed style that appeals to young audiences and inspires through digital media.
References
Abdullah, F. (2017). Elements of emotional and spiritual intelligence in Mohammad Natsir's approach of da'wah. Intellectual Discourse, 25(1), 57–77.
Afidah, I., Sholeh, S. M., Suhendi, H., & Izadi, F. F. (2024). Community-driven initiatives to enhance religious awareness among migrant communities in Malaysia, Australia, and South Korea. Journal of Religious and Theological Information, 23(4), 111–132. https://doi.org/10.1080/10477845.2024.2307729
Ahmad, K. A., & Kpi, P. (2024). Penggunaan media sosial YouTube sebagai sarana dakwah. Jurnal Komunikasi dan Penyiaran Islam, 125–138.
al-Sarhan, S. (2019). Political quietism in Islam: Sunn? and Sh?'? practice and thought. London: I.B. Tauris.
Al-Sharmani, M. (2018). Marriage in Islamic interpretive tradition: Revisiting the legal and the ethical. Journal of Islamic Ethics, 2(1–2), 76–96. https://doi.org/10.1163/24685542-12340017
Alqawasmi, A. (2024). Legal pluralism’s perspectives and human rights challenges in marriage and divorce norms: The case of Muslims in Europe. In Relationships, rights and legal pluralism: The inadequacy of marriage laws in Europe (pp. 123–140). Routledge. https://doi.org/10.4324/9781003470786-10
Amirudin Farid Muhammad, & Pujawardani Hadiati Hani. (2022). Pemanfaatan YouTube sebagai media dakwah: Analisis konten dalam video sketsa di channel NU Online. Lentera Jurnal Komunikasi dan Penyiaran Islam, 1(1).
Anshar, M., Djamereng, A., & Ilham, M. (2024). Content analysis and audience receptions of online da'wah on YouTube social media. Jurnal Komunikasi: Malaysian Journal of Communication, 40(1), 173–187. https://doi.org/10.17576/JKMJC-2024-4001-10
Ben Achour, S. (2017). Tunisia. In Parental care and the best interests of the child in Muslim countries (pp. 259–284). T.M.C. Asser Press. https://doi.org/10.1007/978-94-6265-174-6_10
Bin Abdul Manan, K., Bin Abdul Jalil, M. N., Al-Akiti, M. A., Borhan, L. B., Bin Alias, M., Bin Abd Rahman, S., & Ismail, K. B. M. (2022). The role of mass media as a channel to learn about Islam among Muslims in Gombak. Intellectual Discourse, 30(1), 187–212.
Braddock, C. (2015). Silence and alterity in a recitation of the Qur'an. Performance Research, 20(5), 22–29. https://doi.org/10.1080/13528165.2015.1095903
Briandana, R., Doktoralina, C. M., Hassan, S. A., & Hasan, W. N. W. (2020). Da'wah communication and social media: The interpretation of millennials in Southeast Asia. International Journal of Economics and Business Administration, 8(1), 216–226. https://doi.org/10.35808/ijeba/543
Caven, J. (2022). Brand purpose, authenticity and impact measurement. Journal of Brand Strategy, 11(1), 30–42. https://doi.org/10.69554/eafe7465
Charles Jeeva, J., Menon, M., Raju, S. S., Narayanakumar, R., Edward, L. L., Satishkumar, M., & Ghosh, S. (2023). The impact of COVID 19 pandemic on marine fisheries sector: A case study from Andhra Pradesh, India. Indian Journal of Fisheries, 70(2), 116–125. https://doi.org/10.21077/ijf.2023.70.2.120615-15
Dalimunthe, A. Q. S. (2023). Terminologi dakwah dalam perspektif Al-Qur’an. Jurnal Pendidikan Tambusai, 7(1).
Dayyan, M., Mardhiah, A., & Sembiring, M. (2019). Da’wah experience, spiritual, and economic resilience of Jamaah Tabligh in Langsa. Jurnal Ilmiah Islam Futura, 19(2), 203–220. https://doi.org/10.22373/jiif.v19i2.4545
Effendy, E., Anshori, M. F. A., Surya, M., & Siregar, A. (2023). Media sosial YouTube sebagai sarana dakwah pemuda milenial: Analisis konten dakwah YouTube “Pemuda Tersesat” Habib Ja’far Coki Pardede dan Tretan Muslim. Jurnal Pendidikan Tambusai, 7(3), 21858–21869. https://jptam.org/index.php/jptam/article/view/9983/8092
Fadhilah, N. Z., Oktarani, I. S., Az-Zahra, F., Alwi, F. M., & Abidin, Z. (2023). Strategi dakwah Ustadz Hanan Attaki dalam membangun karakter Islami pada kehidupan sehari-hari (channel YouTube Ustad ...). Ejournal Idia, 7(1), 29–44. https://www.ejournal.idia.ac.id/index.php/bayan-linnaas/article/viewFile/1294/832
Fatima, S., Khalique, A., & Siddiqui, F. (2023). A review on social media crime threat analysis using machine learning techniques. In AIP Conference Proceedings (Vol. 2782, Article 020004). https://doi.org/10.1063/5.0154510
Faysa, M. A., Hanifah, M., Hibrizi, M. A., Qurrota, V., & Fadhil, A. (2024). Peran generasi Z Muslim dalam kemajuan Islam di era modern: Pandangan Ustadz Hanan Attaki. Pendidikan dan Ilmu Bahasa, 2.
Hamdoun, N. S. (2022). The role of the United Arab Emirates personal status law in strengthening the guarantees of the wife’s rights: A comparative study. BiLD Law Journal, 7(2), 120–132.
Haq, T., & Isa, N. A. N. M. (2024). From combating religious blasphemy to promoting peace: Reflections on the role of Islamic da’wah and law in Indonesia's pluralistic society. International Journal of Law and Society, 3(2), 90–109. https://doi.org/10.59683/ijls.v3i2.95
Hartmann, I., & Carey, M. (2024). As through a glass darkly: Rethinking sincerity through the lens of ikhl??. HAU: Journal of Ethnographic Theory, 14(3), 719–732. https://doi.org/10.1086/732474
Hasanah, U., Anam, K., & Muassomah, M. (2024). Modernising tradition: Reinforcing ASWAJA al-Nahdhiyah authority among millennials in Indonesia. HTS Teologiese Studies / Theological Studies, 80(1), Article a9425. https://doi.org/10.4102/hts.v80i1.9425
Hasbi, M. R., Nixson, Rehayati, R., Erman, & Ismardi. (2024). Merasi: Revitalisation in early divorce prevention. Journal of Islamic Thought and Civilization, 14(2), 336–354. https://doi.org/10.32350/jitc.142.20
Hidayah, A. R. (2021). Theorization the use of podcasts as an alternative medium of da'wah and its impact on the audience: The case of Indonesia. Pertanika Journal of Social Sciences and Humanities, 29(4), 2635–2651. https://doi.org/10.47836/pjssh.29.4.29
Ismiati, I., Sofiatin, S., & Zuhriyah, L. F. (2024). Desain dakwah Ustadz Hanan Attaki melalui media sosial Instagram @ayah_amanah. Anida (Aktualisasi Nuansa Ilmu Dakwah), 24(1), 21–42. https://doi.org/10.15575/anida.v24i1.34626
Kamaruddin, N. H., Bin Hashim, M. E. A., Wan Mustafa, W. A., Md Nasir, S., Harun, M. F., & Jasim, L. H. (2023). Immersive technologies: A literature review on brand engagement and consumer behaviour. In International Conference for Technological Engineering and its Applications in Sustainable Development, ICTEASD 2023 (pp. 196–201). https://doi.org/10.1109/ICTEASD57136.2023.10584839
Kamilah Tasya Shafa, S. A. P., Zain Khairul Mufti, & Suryandari, M. (2023). Analisis konten dakwah dalam aplikasi TikTok di kalangan remaja. Aladalah: Jurnal Politik, Sosial, Hukum dan Humaniora, 1(1), 50–62. https://doi.org/10.59246/aladalah.v1i1.148
Karim, R., & Sifat, I. M. (2018). Treatment of silence as misrepresentation in contracts: A critical comparative analysis of common law and Islamic jurisprudence. International Journal of Law and Management, 60(1), 69–78. https://doi.org/10.1108/IJLMA-08-2016-0073
Li, C. (2024). Silence in the light of cultural rhetoric. Archivum, 74, 375–401. https://doi.org/10.17811/arc.74.1.2024.375-401
Mahmuddin, M., Ab Rahman, A., Haris, A., Haris, A. T. C., & Hadriaty, H. (2018). Da’wah strategy in strengthening the community’s economy in Bira village Bulukumba regency, Indonesia. International Journal of Civil Engineering and Technology, 9(116–122), 116–122.
Mielusel, R. (2022). Franco-Maghrebi perspectives on the Islamic "body" in a contemporary artistic context: Kader Attia and Zoulikha Bouabdellah. In Artistic (Self)-Representations of Islam and Muslims: Perspectives Across France and the Maghreb (pp. 205–223). Springer. https://doi.org/10.1007/978-3-030-81234-8_12
Nanda Dwi, A., Nasution, S., & Hasibuan, H. M. (2024). Analisis efektivitas dakwah channel YouTube Khalid Basalamah Official: Peran interaksi dan keterlibatan audiens. Jurnal, 14, 110–118.
Nora, E., Djatmika, E. T., Sopiah, & Pratikto, H. (2024). Workplace spirituality and its influence on innovative work behaviour in micro, small, and medium size enterprises (MSMEs): The role of Islamic spiritual values in the contemporary workplace. Manchester Journal of Transnational Islamic Law and Practice, 20(4), 65–79.
Nordin, L., Wahid, A., Kassim, R., Ashari, A. R., & Madjid, S. A. (2024). Bibliometrics analysis on research related to social media addiction during the pandemic Covid-19. In SpringerBriefs in Applied Sciences and Technology (Vol. Part F2588, pp. 13–222). https://doi.org/10.1007/978-3-031-55558-9_2
Osman, A. M. S., & Nagasi, M. I. (2022). The Malaysian experience in means of family stability and reform in the light of Islamic law. Journal of Fatwa Management and Research, 27(2), 121–138. https://doi.org/10.33102/jfatwa.vol27no2.441
Pavani, N., & Shyamala, K. (2024). Scrutinization of text, images and audio posts on social media for identifying fake content. In Communications in Computer and Information Science (Vol. 1956, pp. 287–300). https://doi.org/10.1007/978-3-031-48879-5_22
Prakosa, H. (2023). Silence as a step toward the process of listening and its central role for interreligious relations: A reflection in the background of the plurality of Indonesia. Perspectiva Teologica, 55(1), 71–92. https://doi.org/10.20911/21768757V55N1P71/2023
Putri, A. C., & Retnowardhani, A. (2023). The influence of Instagram social media activities as a digital marketing strategy in increasing purchases. Journal of Theoretical and Applied Information Technology, 101(15), 6114–6134.
Putri, H. A. (2023). Efektivitas keberhasilan dakwah Ustadz Hanan Attaki melalui sosial media TikTok. Jurnal Cendekia, 15(1), 1–13.
Rohmatulloh, D. M., As’ad, M., & Malayati, R. M. (2022). Gus Baha, santri gayeng, and the rise of traditionalist preachers on social media. Journal of Indonesian Islam, 16(2), 303–325. https://doi.org/10.15642/JIIS.2022.16.2.303-325
Rossanty, Y., Sari, P. B., Amlus, M. H., & Nasution, T. A. M. (2021). Islam, opinion leaders, and social media influencer. In The Role of Islamic Spirituality in the Management and Leadership Process (pp. 66–84). IGI Global. https://doi.org/10.4018/978-1-7998-6892-7.ch004
Saputra, W. N. E., Handayani, T., Rohmadheny, P. S., Naini, R., Hartanto, D., Santosa, H., Khairunnisa, D. A., Risansyah, R., Riati, H., & Faturrahman. (2025). The scale of sincerity based on Kyai Haji Ahmad Dahlan's version for Islamic students: The Rasch analysis. Journal of Education and Learning, 19(2), 1032–1041. https://doi.org/10.11591/edulearn.v19i2.21642
Sholihah, R. A., & Rohmatulloh, D. M. (2023). ‘Morning Slaps’ da’wah: A study on @taqy_malik Instagram account registers. Intellectual Discourse, 31(2), 551–574. https://doi.org/10.31436/id.v31i2.1914
Someswara Rao, C., Raminaidu, C., Raju, K. B., & Sujatha, B. (2024). Effective fake news classification based on lightweight RNN with NLP. Annals of Data Science, 11(6), 2141–2165. https://doi.org/10.1007/s40745-023-00506-z
Straton, N. (2024). Computational model of engagement with stigmatised sentiment: COVID and general vaccine discourse on social media. Network Modeling Analysis in Health Informatics and Bioinformatics, 13(1), Article 21. https://doi.org/10.1007/s13721-024-00456-3
Sule, M. M., & Sulaiman, Y. (2021). Enhancing Islamic da’wah and spread of knowledge via social media platforms. Jurnal Ilmiah Peuradeun, 9(1), 145–160. https://doi.org/10.26811/peuradeun.v9i1.549
Usman, Amirsyah, & Siagian, H. F. (2024). University students’ engagement with ulamas’ political messages on social media. Jurnal Komunikasi: Malaysian Journal of Communication, 40(2), 310–327. https://doi.org/10.17576/JKMJC-2024-4002-18
Uygur, S., Syed, J., Aydin, E., Özbilgin, M., & Ba?lama, S. H. (2025). Revisiting the spirals of silence: The case of intra-faith discrimination at work in two Muslim majority countries. Human Resource Management Journal. https://doi.org/10.1111/1748-8583.12594
Wan, A., Abu Bakar, Z. A., & Wan, P. M. (2025). From single motherhood to co-parenthood: The Islamic perspective on amicable divorce, co-parenting, and post-divorce harmony. In Muslim women’s lived experiences and intersectional identities: A global perspective (pp. 239–258). Springer. https://doi.org/10.1007/978-3-031-75729-7_13
Yakar, S., & Yakar, E. E. (2020). A critical comparison between the classical divorce types of Hanbal? and Ja?far? schools. Darulfunun Ilahiyat, 31(2), 275–298. https://doi.org/10.26650/di.2020.31.2.803260
Yousaf, A., & Adil, A. (2024). Development and validation of Ikhlaas Scale for Pakistani Muslim adults. Journal of Religion and Health, 63(5), 3878–3905. https://doi.org/10.1007/s10943-024-02113-5
Zahid, H., & Kassim, S. B. M. (2023). Reexamining the methodology of da’wah utilised by Prophet Muhammad (peace be upon him) within the context of social media: A contemporary perspective. European Journal for Philosophy of Religion, 15(2), 347–373. https://doi.org/10.24204/ejpr.2023.4203
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Ezra Muharrifah, Ahmad Tamrin Sikumbang
This work is licensed under a Creative Commons Attribution 4.0 International License.
