Semiotic Analysis of Symbolic Communication in Li Scraf Hijab with Arabic Newspaper Motif
DOI:
https://doi.org/10.54150/syiar.v5i2.900Keywords:
Li Scraf Hijab, Symbolic Communication, Contemporary Da’wahAbstract
The development of Muslim fashion in Indonesia shows that the hijab is no longer understood solely as a religious obligation, but also as a symbol of identity, lifestyle, and a medium for communicating Islamic values. Through its form, motifs, color, and style of wear, the hijab serves as a means of symbolic communication, conveying social, cultural, and da’wah messages. However, academic studies specifically addressing the hijab as a medium for contemporary da’wah through fashion products, especially local brands, remain limited. This study aims to analyze the symbolic communication contained in the Li Scraf hijab with the Arabic Newspaper motif and to examine consumers’ interpretations of these symbols at Li Boutique Berjan Purworejo. The study employs a qualitative approach, utilizing semiotic analysis of symbolic communication to examine the visual, textual, and symbolic elements of hijab design. The results indicate that the Li Scraf hijab serves as a medium for contemporary da’wah by integrating spiritual messages, religious values, and modern fashion aesthetics. This study enriches Islamic communication and cultural da’wah studies and offers practical implications for the development of an educational and religiously meaningful Muslim fashion industry.
References
Abou Bakar, B., Khan, H., Hashim, N. H., & Lee, R. (2023). The strange bedfellows of packaging cues and religiosity. Journal of Global Scholars of Marketing Science: Bridging Asia and the World, 33(1), 31–44. https://doi.org/10.1080/21639159.2021.1885302
Al-Mutawa, F. S., Almutawaa, D. S., & AlJuma, D. H. M. (2023). The impact of socio-cultural structures on (un)veiling Western luxury fashion brands: Perceptions of Kuwaiti Muslim women. Journal of International Consumer Marketing, 35(4), 367–387. https://doi.org/10.1080/08961530.2022.2135157
Alak, A. I. (2020). Translating Muslim women's bodies: The semantic battle on the hijab. In Handbook of research on translating myth and reality in women imagery across disciplines (pp. 44–62). IGI Global. https://doi.org/10.4018/978-1-7998-6458-5.ch003
Alblooshi, F., Al Tenaijy, M., & Al-Batineh, M. (2025). Visual narratives: Cultural framing and representation in the book covers of Hanan al-Shaykh's Arabic and English fiction. Social Sciences and Humanities Open, 11, 101624. https://doi.org/10.1016/j.ssaho.2025.101624
Alfatikhah, H. R., Ayyah, N., & Murniningsih, R. (2021). Pengaruh gaya hidup halal dan self-identity terhadap halal fashion di Indonesia. In The 4th Business and Economics Conference in Utilization of Modern Technology (pp. 537–546). Magelang, Indonesia.
Anggraini, J. D., Andini, Z. Q., & Al Farizi, A. F. (2023). Komunikasi non verbal dalam budaya hijab di Fakultas Dakwah dan Ilmu Komunikasi UIN Syarif Hidayatullah Jakarta. Nosipakabelo: Jurnal Bimbingan dan Konseling Islam, 4(01), 14–20. https://doi.org/10.24239/nosipakabelo.v4i01.2003
Ewing, K. P. (2015). ‘Islam is not a culture’: Reshaping Muslim publics for a secular world. In Migration, Diasporas and Citizenship (pp. 202–225). Palgrave Macmillan. https://doi.org/10.1057/9781137400307_11
Faiz, A. (2020). Muslimah perkotaan: Globalizing lifestyle, religion and identity. SUKA-Press.
Fauzi, M. (2023). Muslimah bukan agen moral. Bentang Pustaka.
Hadiyansyah, D., Bawarti, E., Fadhilah, A. R., & Salsabila, L. J. (2025). Komunikasi visual mahasiswa Universitas Al Azhar Indonesia melalui warna fesyen. Prosiding Seminar Nasional Pemberdayaan Masyarakat (SENDAMAS), 4(1), 46–53. http://dx.doi.org/10.36722/psn.v4i1.3465
Hasan, N., Ikhwan, M., Ichwan, M., Kailani, N., Rafiq, A., & Burdah, I. (2018). Literatur keislaman generasi milenial: Transmisi, apropriasi, dan kontestasi. Pascasarjana UIN Sunan Kalijaga Yogyakarta.
Hassan, S. H., & Ara, H. (2021). Hijab fashion consciousness among young Muslim women in Malaysia. Estudios de Economia Aplicada, 39(4). https://doi.org/10.25115/eea.v39i4.4312
Hassan, S. H., & Ara, H. (2022). Thematic analysis of hijab fashion from Muslim clothing retailers perspective. Journal of Islamic Marketing, 13(11), 2462–2479. https://doi.org/10.1108/JIMA-03-2020-0066
Hassan, S. H., & Harun, H. (2016). Factors influencing fashion consciousness in hijab fashion consumption among hijabistas. Journal of Islamic Marketing, 7(4), 476–494. https://doi.org/10.1108/JIMA-10-2014-0064
Hijrah, N. (2024). Representasi domestifikasi dalam iklan detergen di media Indonesia (Undergraduate thesis). IAIN Parepare.
Ica, A. (2024). Teori representasi Stuart Hall: Mengungkap makna dalam media dan budaya. Sanak: Jurnal Studi Agama-Agama, 2(2).
Indarti, I., & Peng, L. H. (2024). Cultural citizenship and hijab fashion: Insights of consumer identity. Trames, 28(3), 275–292. https://doi.org/10.3176/tr.2024.3.04
Indarti, I., & Peng, L.-H. (2016). Modern hijab style in Indonesia as an expression of cultural identity and communication. In 2016 International Conference on Applied System Innovation, IEEE ICASI 2016 (Article 7539878). Institute of Electrical and Electronics Engineers Inc. https://doi.org/10.1109/ICASI.2016.7539878
Izza, A., Rahmah, F., & Yasfin, M. A. (2024). Metode dakwah klasik ulama lokal (Studi Syekh Abdullah Mudzakir Demak). Da’wah Insights: Journal of Islamic Da’wah, 1(1), 29–43.
Karakavak, Z., & Özbölük, T. (2023). When modesty meets fashion: How social media and influencers change the meaning of hijab. Journal of Islamic Marketing, 14(11), 2907–2927. https://doi.org/10.1108/JIMA-05-2021-0152
Karaman, N., & Christian, M. (2022). “Should I wear a headscarf to be a good Muslim woman?”: Situated meanings of the hijab among Muslim college women in America. Sociological Inquiry, 92(1), 225–243. https://doi.org/10.1111/soin.12454
Kholis, M. N., Sakdiah, H., Ag, S., Sakdiah, M. S. H., Ag, S., NR, M., & Agustina, S. N. (2025). Dakwah dalam desain: Analisis semiotika Roland Barthes pada Qaf Moeslem Apparel. Risani: Jurnal Riset dan Pengabdian Islam, 1(1).
Masruri, A. (2021). Pandangan ulama klasik dan kontemporer tentang jilbab. Andragogi: Jurnal Pendidikan Islam dan Manajemen Pendidikan Islam, 3(3), 431–447. https://doi.org/10.36671/andragogi.v3i3.238
Mayasari, I., Haryanto, H. C., Risza, H., & Premananto, G. (2025). Investigating the role of brand love on brand advocacy in the local eco hijab fashion industry. Journal of Islamic Marketing, 16(3), 713–735. https://doi.org/10.1108/JIMA-04-2023-0117
Millah, Z. (2021). Analisis makna jilbab: Sebuah persepsi mahasiswi IAIN Ponorogo (Pendekatan analisis semiotika Ferdinand de Saussure). Jurnal Khabar: Komunikasi dan Penyiaran Islam, 3(2), 181–195. https://doi.org/10.37092/khabar.v3i2.279
Misbah, A. (2018). Fashion dalam konstruksi otoritas ulama: Pandangan Kiai Shalih Darat. Jurnal Kajian Islam Interdisipliner, 3(1), 61–84.
Nuha, A. A., & Sholeh, M. (2024). Analisis visual pesan dakwah dalam kaligrafi kontemporer di Instagram. Dakwatuna: Jurnal Dakwah dan Komunikasi Islam, 10(2), 111–122.
Poulis, A., Farache, F., Elbayouk, O., & Nikas, I. A. (2025). Branding Muslim hijabi fashion: Exploring influencer trends and impact. Corporate Communications, 30(5), 867–887. https://doi.org/10.1108/CCIJ-02-2024-0024
Rehman, M. A., Samad, S., & Kashif, M. (2018). Putting eggs in a different basket: A typology of Islamic symbols and services. Journal of Islamic Marketing, 9(4), 935–950. https://doi.org/10.1108/JIMA-09-2016-0069
Risalina, R. (2024). Interaksi komunitas Sisterfillah Bandung Timur dalam menyebarkan dakwah Islam di kalangan muslimah: Studi deskriptif di Masjid Al-Hikmah Kaum Kidul Cinambo. UIN Sunan Gunung Djati Bandung.
Sari, A. N., La Mani, Panambang, M. S., & Victor. (2025). Hijab cosplay: A fashion trend in popular culture. Pakistan Journal of Life and Social Sciences, 23(1), 25–36. https://doi.org/10.57239/PJLSS-2025-23.1.003
Shin, J., Lew, Y. K., & Seo, M. (2025). Between fashion and piety: Hijab influencers and religious communities in the consumer socialization of Indonesian Muslims. Clothing and Textiles Research Journal, 43(1), 3–18.https://doi.org/10.1177/0887302X231191238
Subari, M. A. T. (2025). Dampak TikTok dalam membentuk perubahan gaya berhijab mahasiswi PAI IAIN Ponorogo angkatan 2021. IAIN Ponorogo.
Swastiwi, A. W. (2024). Globalisasi dan media: Konvergensi budaya dan komunikasi. PT Indonesia Delapan Kreasi Nusa.
Takhim, M., & Maksum, A. (2025). From sacred traditions to modern tastes: Understanding Muslim consumers’ halal food consumption choices in emerging markets. Al Iqtishod: Jurnal Pemikiran dan Penelitian Ekonomi Islam, 13(2), 185–201. https://doi.org/10.37812/aliqtishod.v13i2.1881
Valentiyo, A., Ramadha, U. F., & Alhanif, M. F. (2025). Komunikasi sebagai proses simbol. Inspirasi Edukatif: Jurnal Pembelajaran Aktif, 6(1), 84-92. https://ejurnals.com/ojs/index.php/jpa
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Nafiul Haliza, Mohamad Madum, Isnaini, Agam Maulana, Ananda Maya Damayanti
This work is licensed under a Creative Commons Attribution 4.0 International License.
