An Exploratory Study of Roblox Games as a Medium for Da’wah and Dissemination Strategies through Social Media
DOI:
https://doi.org/10.54150/syiar.v5i2.794Keywords:
Digital Da’wah, Roblox, Social Media, Generation Z, Online GamesAbstract
The rapid development of digital technology has opened new opportunities for Islamic da’wah, including within online gaming environments, allowing young generations to interact and interpret religious messages virtually. This study aims to understand Islamic da’wah practices on Roblox and how young users perceive and disseminate religious messages. A qualitative case study approach was employed, involving digital observation, content documentation, and interaction analysis among avatars within the Roblox platform. Findings reveal diverse da’wah activities, such as virtual study sessions, worship simulations, and Islam-themed roleplay communities, which are shared on social media, particularly TikTok, generating high engagement through likes, comments, and shares. Immersive in-game interactions combined with cross-platform dissemination effectively extend the reach of da’wah messages. Positive responses from both youth and parents indicate that adapting traditional da’wah to virtual spaces is effective, establishing a game-based da’wah model relevant to the digital cultures of Generations Z and Alpha. In conclusion, integrating Roblox and social media creates a participatory, effective, and culturally relevant da’wah model for today’s digital youth.
References
Al Fajar, A. H., & Al Kahfi, P. H. I. J. (2024). Da’wah through animation media in the perspective of da’wah verses. Jurnal Dakwah dan Komunikasi, 9(2), 87–98.
Al Kahfi, K. A. M. (2024). Transformation of da’wah in the digital era: Modern strategies in optimizing technology-based da’wah management. JDK: Jurnal Dakwah dan Komunikasi, 9(2), 63–79.
Al-Zaidi, A., Ali, M. Q., & Jabbel, S. J. (2025). Islamic da’wah and artificial intelligence: Relationship and utilization. In A. Abdelgawad, A. A. Hameed, & A. Jamil (Eds.), Lecture Notes in Networks and Systems, 1697 LNNS (pp. 274–286). Springer. https://doi.org/10.1007/978-3-032-09562-6_20
Alhasan, K., & Alhasan, K. (2023). Roblox in higher education: Opportunities, challenges, and future directions for multimedia learning. International Journal of Emerging Technologies in Learning (IJET), 18(19), 32–46. https://doi.org/10.3991/ijet.v18i19.43133
Annafsa, Z., Farhan, M. A., Zakiah, R. I., & Siswanto, A. H. (2025). Transformasi paradigma filsafat dakwah: Dari tradisional ke digital. Jurnal Penelitian Nusantara, 1(3), 606–617.
Asmarita, S. R. (2024). Optimalisasi teknologi augmented reality (AR) dalam dakwah interaktif untuk Generasi Z. Al-Manar: Jurnal Komunikasi dan Pendidikan Islam, 13, 201–218.
Aulia, H. (2025). Innovation in da’wah: Utilizing technology to effectively spread the message of Islam. Jurnal Ilmu Pendidikan, 4(1), 59–72.
Azzahra, C. F. (2025). Penggunaan Roblox game sebagai media pembelajaran interaktif terhadap interaksi sosial siswa Palembang, kelas IV di SD Negeri 68. Pendas: Jurnal Ilmiah Pendidikan Dasar, 10(2), 320–335.
Bashori, A. H. (2022). Gaya komunikasi da’i dalam kegiatan dakwah. El-Fatih: Jurnal Dakwah dan Penyuluhan Islam, 1(April), 1–30. https://doi.org/10.65178/elfatih.v1i1.4
Budiantoro, W. (2017). Dakwah di era digital. Komunika: Jurnal Dakwah dan Komunikasi, 263–281. https://doi.org/10.24090/komunika.v11i2.1369
Byeon, G., & Yu, S. (2023). Roblox graffiti art using virtual reality devices: Reality and spatial presence in a virtual space. Applied Sciences (Switzerland), 13(24), 13038. https://doi.org/10.3390/app132413038
Casas, L., Hannah, S., & Mitchell, K. (2025). HoloJig: Interactive spoken prompt specified generative AI environments. IEEE Computer Graphics and Applications, 45(2), 69–77. https://doi.org/10.1109/MCG.2025.3553780
Corness, G., Carlson, K., & Cherepanova, S. (2024). Catching the inverse ghosts: A virtual reality installation. In ACM International Conference Proceeding Series (Article 32). Association for Computing Machinery. https://doi.org/10.1145/3658852.3659093
Fatonah, A. M. (2024). Membangun jiwa kreatif pada tahap permainan paralel melalui game Roblox. Proceedings of the 8th Annual Conference on Islamic Early Childhood Education 2024, 8(20), 71–75.
Han, J., Liu, G., & Gao, Y. (2023). Learners in the metaverse: A systematic review on the use of Roblox in learning. Education Sciences, 13(3), 296. https://doi.org/10.3390/educsci13030296
Hepp, A., Hjarvard, S., & Lundby, K. (2015). Mediatization: Theorizing the interplay between media, culture, and society. Media, Culture & Society, 37(2), 314–324. https://doi.org/10.1177/0163443715573835
Hidayanto, S. N. F. E. (2019). Gamer dan Muslimah: Konstruksi identitas virtual gamer daring profesional. Ettisal Journal of Communication, 4(2). https://doi.org/10.21111/ejoc.v4i2.3635
Imania, H. (2025). Dampak game Roblox terhadap kemampuan regulasi emosi anak usia dini 5–6 tahun. Bs Thesis. Jakarta: FITK UIN Syarif Hidayatullah.
Irawan, D. (2025). Strategi komunikasi dakwah (studi analisis dakwah tradisional dengan inovasi digital). Syi`Ar: Jurnal Ilmu Komunikasi, Penyuluhan dan Bimbingan Masyarakat Islam, 8(1), 1–16. https://doi.org/10.37567/syiar.v8i1.3784
Jannah, S. F. . (2023). Manajemen Dakwah Dalam Meningkatkan Solidaritas Dan Kerukunan Pemuda. Syiar: Jurnal Komunikasi Dan Penyiaran Islam, 3(2), 97–106. https://doi.org/10.54150/syiar.v3i2.246
Kahfi, A. (2025a). Revolusi manajemen dakwah: Integrasi artificial intelligence dalam strategi dakwah kontemporer. Journal of Islamic Management, 5(2), 232–254. https://doi.org/10.4324/9781003591856-23
Kahfi, A. (2025b). Tokoh pemikiran manajemen dakwah. Madani Kreatif.
Kang, D., Choi, H., & Nam, S. (2022). Learning cultural spaces: A collaborative creation of a virtual art museum using Roblox. International Journal of Emerging Technologies in Learning (Online), 17(22), 232. https://doi.org/10.3991/ijet.v17i22.33023
Kang, Y.-J., Lee, U.-J., & Lee, S. L. (2024). Siapa yang membuat konten populer? Isyarat informasi dari pembuat konten untuk pilihan game pengguna: Berfokus pada platform konten buatan pengguna “Roblox.” Entertainment Computing, 50, 100697.
Kholifah, N., & Hikmah, A. N. (2024). The Use of Digital Media as a Da’wah Tool in Sejuta Pemuda Mosque. Syiar: Jurnal Komunikasi Dan Penyiaran Islam, 4(2), 73–84. https://doi.org/10.54150/syiar.v4i2.496
Kusumawati, P. S., Nihaya, A., Nurhuda Avicena, H., & Alamsyah, D. (2022). Penyampaian dakwah Islam di media sosial bagi Generasi Z. Al-Insan: Jurnal Bimbingan Konseling dan Dakwah Islam, 3(1), 1.
Kusumawati, R. (2023). Analisis fenomena program kajian masa kini guna meningkatkan pemikiran Islami Gen Z. Jurnal Ilmiah Research Student, 1(2).
Limantara, D., Heru, D., Waluyanto, D., Petra, U. K., & Siwalankerto, J. (2017). Perancangan board game untuk menumbuhkan nilai-nilai moral pada remaja. Diss. Petra Christian University.
Long, R. U. (2019). Roblox and effect on education. Drury University.
Maharani, S., & Asia T, N. . (2024). Penyampaian Pesan Dakwah Ustadz Muhammad Nuzul Dzikri pada Akun Media Sosial Instagram. Syiar: Jurnal Komunikasi Dan Penyiaran Islam, 4(1), 55–72. https://doi.org/10.54150/syiar.v4i1.396
Malelak, E. O., Taneo, J., Riwu, V., Kristen, K., & Kupang, I. (2024). Penggunaan teknologi digital pada Generasi Z dan Alpha serta implikasinya dalam layanan bimbingan dan konseling. Jamburaguidance and Counseling Journal, 5(November), 93–106. https://doi.org/10.37411/jgcj.v5i2.3293
Maolana, L., Sobar, A. ., Mahmudah, M., & Mularsih, E. R. . (2024). Penggunaan Instagram sebagai Media Dakwah di Masjid. Syiar: Jurnal Komunikasi Dan Penyiaran Islam, 4(1), 31–42. https://doi.org/10.54150/syiar.v4i1.400
Mazaya, V. (2022). Smart dakwah di era society 5.0; Da’i virtual dalam new media. Iqtida: Journal of Da’wah and Communication, 2(1), 36–54. https://doi.org/10.28918/iqtida.v2i01.5366
Muharrifah, E., & Sikumbang, A. T. (2025). The Effectiveness of Ustadz Hanan Attaki’s Da’wah Sharing Time on Youtube. Syiar: Jurnal Komunikasi Dan Penyiaran Islam, 5(1), 21–34. https://doi.org/10.54150/syiar.v5i1.642
Nanda, R. R., Prajana, A., & Wahid, M. A. (2019). Rancang bangun game edukatif “Muslimah Adventure” sebagai media dakwah memanfaatkan aplikasi Scratch 2.0. Jurnal PHI: Jurnal Pendidikan Fisika dan Fisika Terapan, 5(1), 1–6. https://doi.org/10.22373/p-jpft.v1i1.6497
Nazihah, N., et al. (2019). Innovative teaching aids of digital game-based learning as da’wah alternative from the perspective of the Holy Qur’an. Quranica-International Journal of Quranic Research, 11(1). https://doi.org/10.22452/quranica.vol11no1.4
Nisa, E. F. (2018). Social media and the birth of an Islamic social movement: ODOJ (One Day One Juz) in contemporary Indonesia. Indonesia and the Malay World, 46(134), 24–43. https://doi.org/10.1080/13639811.2017.1416758
Prabowo, N. A., Hendradi, P., & Pujiarto, B. (2023). A study of utilization of information and communication technology for e-dakwah with user satisfaction approach: A systematic review. In AIP Conference Proceedings, 2706, 020033. American Institute of Physics. https://doi.org/10.1063/5.0123262
Prayogi, A. (2021). Analisa penggunaan game sebagai media dakwah. Hikmah, 15(2), 157–180. https://doi.org/10.24952/hik.v15i2.4127
Qadaruddin, M. (2018). Cetak biru mahir berdakwah: Mengubah dakwah biasa menjadi wah. UIN Sunan Kalijaga.
Rahmawati, Y., Hariyati, F., Abdullah, A. Z., & Nurmiarani, M. (2024). Gaya komunikasi dakwah era digital: Kajian literatur. Concept: Journal of Social Humanities and Education, 3(1). https://doi.org/10.55606/concept.v3i1.1081
Razak, F. A., Ikhsan, I., Sriasih, S. D., & Akbar, M. (2025). Economic management strategies in virtual platforms and the metaverse. Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis, 4(2). https://doi.org/10.51903/a8x6fw54
Rospigliosi, P. ‘Asher. (2022). Metaverse or simulacra? Roblox, Minecraft, Meta and the turn to virtual reality for education, socialisation and work. Interactive Learning Environments, 30(1), 1–3. https://doi.org/10.1080/10494820.2022.2022899
Safriani, A. (2015). Experiential learning for language teaching: Adapting Kolb’s learning cycle in teaching English as a foreign language. Halaqoh Nasional dan Seminar Internasional Pendidikan Islam, 380.
Salih, M. A. M., Khalid, H. M., Kahar, R. A., & Zahari, W. A. M. W. (2019). Analysis on Islamic website evaluation models in the form of dakwah in Malaysia [Analisis terhadap model-model penilaian laman sesawang Islam berbentuk dakwah di Malaysia]. Jurnal Komunikasi: Malaysian Journal of Communication, 35(3), 263–282. https://doi.org/10.17576/JKMJC-2019-3503-16
Sari, F. M., & Sikumbang, A. T. R. (2025). Teungku Inong and digital da’wah in Aceh: Balancing social media, career, and family through an Islamic communication perspective. El-Usrah, 8(1), 618–642. https://doi.org/10.22373/gn56dh46
Setianto, Y. P. (2015). Mediatisasi agama: Bagaimana diaspora Muslim Indonesia memediasi praktik-praktik Islam. Jurnal Media dan Agama, 14(4), 230–244.
Sopiandi, II, & Dwi, S. (2022). Menganalisis informasi metaverse pada game online Roblox secara garis besar. Jurnal Petisi (Pendidikan Teknologi Informasi), 3(1), 1–4. https://doi.org/10.36232/jurnalpetisi.v3i1.2021
Ulfah, P. P. (2024). Dimensi pembelajaran afektif. Journal of Education, 1(2), 10. https://doi.org/10.65353/k2mbxh34
Usman, F. (2016). Efektivitas penggunaan media online sebagai sarana dakwah. Jurnal Ekonomi dan Dakwah Islam (Al-Tsiqoh), 1(1), 1–8.
Wahyudi, N., Said, N. M., & Fitra, H. (2023). Digitalisasi dakwah berbasis kearifan lokal (konsepsi, signifikansi, dan realisasinya). Al-Mustla: Jurnal Ilmu-Ilmu Keislaman dan Kemasyarakatan, 5(2), 322–344. https://doi.org/10.46870/jstain.v5i2.637
Yuliastika, T. (2023). Motif penggunaan game online Roblox pada anak usia sekolah. Jurnal Ilmiah Wahana Pendidikan, 9(9), 364–371.
Zamhari, A. (2025). Dakwah dan Mobile Legends: Inovasi strategi dan media dakwah di era digital. UIN Syarif Hidayatullah Jakarta.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Al Kahfi, Muhammad Yudha Ardiansyah, M Gustar Umam, Canra Krisna Jaya, Fajriani Arnol
This work is licensed under a Creative Commons Attribution 4.0 International License.
